Quality & CSR
Strategy and objectivesContext
The Provence Méditerranée Tourist Office implements part of the tourism policy defined by Toulon Provence Méditerranée. This policy is specified within the framework of the “Toulon Provence Méditerranée” metropolitan project.
The strategy drawn up by the Provence Méditerranée Tourist Office is an expression of this policy in its action plan. This mission, entrusted to it by its local supervisory authority, must be carried out on an ongoing basis, striving to satisfy the expectations of the Provence Méditerranée Tourist Office’s customers as fully as possible, be they visitors, local residents or tourism service providers (hotel operators, furnished accommodation operators, bed and breakfast operators, managers of tourist and cultural sites, business tourism operators, etc.).
In an ever-changing environment, with the economy under extreme pressure and periods of constant uncertainty, it is vital to ensure that customer satisfaction is taken into account, and to pursue a policy of progress and continuous improvement.
That’s why the Office de Tourisme Provence Méditerranée has embarked on a quality approach, improving the efficiency and effectiveness of its processes and activities.
Our values
Innovation
Innovate for greater efficiency in an ever-changing tourism market, where stagnation is synonymous with regression. Our aim is to share this innovation with the region’s tourism players, to ensure that it is passed on as widely as possible.
The quest for continuous improvement
By constantly questioning ourselves, we can generate progress by systematically implementing appropriate assessment tools.
Listening and openness
Our daily leitmotiv is to clearly understand our customers’ needs in order to satisfy and anticipate their expectations as effectively as possible. This attentiveness is formalized in our quality approach, implemented on a daily basis by every member of staff at the Tourist Office.
Team spirit
Convinced that great ideas are always collective, that the best skills are nothing if not backed up by those of others, the team represents the vital energy of the Tourist Office. It will be the guarantor of the long-term effectiveness of the quality approach implemented.
Sustainable Development
For tourism that respects the environment and its inhabitants, and generates economic dynamism.
We are committed to promoting a responsible tourism offer that contributes to the attractiveness of the region through environmental quality and quality of life, by winning over stakeholders and reducing environmental and societal impacts.
Aware of the current and future economic, environmental, cultural and societal challenges, the Provence Méditerranée Tourist Office is structuring all its actions around the theme of sustainable tourism. In the 2nd half of 2024, this will result in the integration of a Corporate Social Responsibility (CSR) progress approach, taking into account the challenges of responsible tourism across all its activities.
Collective implementation methods
The procedures for implementing the Tourist Office’s quality and CSR policy are based on five pillars:
- A structure is at its most effective when all the individuals within it know exactly what direction they are working in, and what contribution they can make to the collective success. This means definingclear objectives for everyone and developing autonomy.
- There can be no progress without measurement:evaluating targets, measuring deviations from those targets and improving performance must be the essence of day-to-day operations. Even if the steps climbed are small, the most important thing is continuous improvement.
- Tools to do things better, not fixed and only when they are useful: let’s avoid procedures that serve no purpose and hamper day-to-day missions.
- Incorporating the right to make mistakes as a source of continuous progress. On the other hand, there’s no room for repeated mistakes, which have a direct impact on the quality of the services we deliver to our customers.
- A sincere concern for thehuman and naturalenvironment, for a responsible attitude and actions.
Strategic priorities Quality
- Customer and visitor satisfaction .
- Developing relationships with socio-professionals.
- The Tourist Office’s strategic position as a key player in the destination’s economic development and appeal, while reducing its environmental and social impact.
- The development of employee autonomy andinvolvement around a clear, unifying project.
4 priority objectives
- Active listening and co-production with our visitor and professional customers, with a view to continuously improving our services.
- Unite the team, develop a sense of belonging and pride around our Provence Méditerranée Tourist Office.
- Become a key player in the attractiveness and quality of life of the metropolitan area.
- Developtourism activities with a constant focus on reducing environmental and social impacts.
Keep in touch
Find out more about our commitment to responsible tourism here