Our touristic themes

Supporting professionals

Wine tourism, gastronomy, cycling, hiking, water sports, scuba diving and accessibility: the sectors department works to promote the emblematic sectors of our destination and develop the activities that visitors love.

Our objectives

Structuring and developing our region’s industries by working alongside you and qualifying our offer.

Supporting and uniting professionals and key players in the various sectors
Consolidate our identity-based offering: create authentic tools and experiences that showcase our cultural and natural heritage, as well as our local know-how.
Diversify and qualify the tourism offering through the development of accessible, adapted and sustainable activities.

The stakes :

Developing all year-round tourism
Encouraging qualified, environmentally-friendly tourism
Become one of your key partners

The
bike-touring commission

The committee has a dozen members: institutions, industry professionals, but also eco-responsible establishments keen to encourage the use of bicycles and soft mobility.

The stakes :

Structuring the cycle tourism industry
Exchange views on various projects
Validate a roadmap with actions and commitments that will enable us to qualify our offering
Promote our natural and cultural heritage while encouraging cycling for utilitarian or recreational purposes

Your contact at the Tourist Office:

Carine Cantuti: +33 (0)4 94 18 53 01
Accueil Vélo referent

The Accueil Vélo brand

Accueil Vélo is a national label guaranteeing quality reception and services along cycle routes for touring cyclists.

A “Accueil Vélo” establishment can be :

Accommodation
A bicycle rental company
A cycle repairer
A restaurateur
A Tourist Office
A tourist site

Interested in the brand? Contact us :

Carine Cantuti: +33 (0)4 94 18 53 01
Accueil Vélo referent

To welcome our cyclists all year round, four reception offices have been awarded the “Accueil Vélo” label: Toulon, Six-Fours-les-Plages, La Seyne-sur-Mer (Les Sablettes) and Saint-Mandrier-sur-Mer.

Wine tourism and gastronomy

The gastronomy-entertainment industry is a very important sector of activity, with strong economic and identity-related stakes. A third of tourists to France cite wine and gastronomy as reasons for choosing their stay.

A gastronomy and wine tourism commission has been set up within the Provence Méditerranée Tourist Office. It brings together some twenty members, institutions and industry professionals.

Our objectives:

– Structuring the gastronomy sector
– Strengthening the wine tourism sector
– Connecting these 2 sectors

Vignobles et Découvertes” label: an important lever for the industry

Are you a winemaker, innkeeper or restaurateur? Don’t hesitate to join us. The application is currently being examined by Atout France. The list of partners involved in the process is presented on pages 95 to 105.

Download the application form

Are you interested in the industry? Contact us :

Fabio Manta: +33 (0)6 16 17 02 15
Sector Manager

Diving and boating

The sectors department supports nautical professionals through a number of actions:

Paris International Dive Show – January 9-12, 2025

The 2025 show in figures :

405 exhibitors on 174 stands. Number of visitors: 66,500 vs. 65,340 in 2024
Visitor profile: 14% from abroad, 39% under 40 and 33% with Level 1 or no diving experience.
Var stand location: very good position from the main entrance thanks to high signage
Visitor numbers: high quality on Thursdays, heavy traffic on Fridays and Saturdays, quieter on Sundays. Strong off-season demand. They are very familiar with our region and our county, which enjoys a good reputation.

Boot Dusseldorf

Salon 2024 in figures :

Approx. 1,500 exhibitors in 17 halls (area approx. 100 km²) Number of visitors: approx. 237,000
The Var, France’s only destination
Provenance: over 75% German visitors
Var stand location: good position in the diving pavilion
Visitor numbers: high on Saturday and Sunday, lower on weekdays

Available at all our reception desks, a “diving” map – listing all the clubs in the area – is a practical tool for visitors and professionals alike.

diving map provence mÉditerranée